Community Conscience

On-line communities offer forums for buying and selling used goods, extending the life of the items by preventing their deposit in the landfill, and padding sellers' pockets. The most-visited retail website in Canada, Ebay has launched World of Good, an offshoot site specializing in fair trade and eco-positive merchandise. Everything sold is screened by a trusted third party to ensure it has a positive environmental impact. Buyers can search for goods by indicating the type of impact they'd like to make, be it animal friendly, people positive, or eco-responsible.